After reading “How South Korea Uses Kimchi to Connect to the World,” you can understand that the article is addressing the world on what Korean culture has to offer. South Korea is sharing traditions and information on what their culture is up to. Firstly, Kimjang is a traditional making of kimchi in the country. This tradition has been passed down from generation to generation. In the article, the author serves the reader knowledge and experiences which is the ethos. What is ethos? “The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution,” (Merriam Webster). An example is how kimchi came about when the country was in a state of deprivation as well as starvation.


Kimchi has become an asset to the Korean culture. With many variations of kimchi and 1.5 million tons consumed each year, that expression is an example of how logos are used with logic and statistical information. This has effectively informed readers that kimchi is a number one source of nutrition when living in South Korea. The country has built a reputation on becoming the best at branding with their food. Sharing and spreading a cultural influence, Korean people live and breathe kimchi like air, bringing communities and appreciating each other. An emotional characteristic the author has included. With pathos as a major key in the article, it describes purpose and tone with kimchi as a topic a reader should experience and imagine.

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Source: (NPR)